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Gary Lowthian
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Gary Lowthian

A little bit of background . . . .

I hail from the Scottish Borders and after doing a 'Leisure Studies' degree in Edinburgh and 'Tourism & Hospitality' MA in Preston, I started my first 'real' job at VisitScotland in the international marketing team. While studying I had several jobs, where I learned a lot, but didn't realise it at the time! Most useful in retrospect, were roles with City of Edinburgh Council (Leisure services) and Scottish and Newcastle PLC (pubs division).

Subsequently I moved to the Lake District where I was fortunate enough to work under Ian Stephens at Cumbria Tourism [then Cumbria Tourist Board]. The role was 'market development' with the aim of encouraging priority market segments to the Lake District.

I was then tempted by a Marketing Manager position within another great 'destination' brand, namely 'Yorkshire'. The move to York was not a great hardship, as it's a great city and is still my home. During my time at Cumbria and Yorkshire Tourist Board's I completed the Institute of Direct Marketing PG diploma in Direct Marketing and the Chartered Institute of Marketing eMarketing award.


After a couple of years I decided to give in to a nagging desire to work for myself. In 2002, I launched Strategic Tourism, which within six months became a limited company. My focus was on helping tourism businesses to market themselves more effectively. After a year or so, it was clear that most businesses I was working with had broader needs, so I set about developing my own skills in terms of all things financial, human resource, information technology and product development.

I've been lucky enough to have worked with some great people in some great areas and am passionate about helping independent tourism business set goals and fulfil their potential.

Me? Well I'm married with two young children. The travelling, luxury hotels and motorbiking are behind me for a while, but I'm starting to see the benefits of self-catering in the UK, owning an MPV and catching up on sleep wherever possible :)


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